Reimagining E2E Customers Experience
Most of us use Google Analytics (GA) to track the performance of our website since it’s free and easy to use. However, high volume of the traffic might come from our own visits while working on the website. We definitely do not want this to influence the number in the GA report. Two Approaches we…
Conversion matters! – that’s what we are told constantly and rightfully so. Conversion rate is a measure of the percentage of people visiting my business becoming actual customers. So, conversion rates basically show how effective you are at pursuing your customers and building an effective relationship with them. Conversion rates are far more important to…
If you are like me who have been working on data analysis using good old Excel, it’s been getting more difficult as the data size grow. Common tasks like vlookup, filtering and chart plotting become slower to process and hard to use. This is why I turned to Pandas to perform the common tasks in…
Today, we live in an internet world and the access of information has never been easier. Having so much information bombarding the consumers online, our attention span has decreased drastically. Marketers only have few seconds to catch users attention before they move on to the information available. Therefore the speed of your website is crucial…
After updating to version 2.13.1, I was not able to load the Landing Pages in the admin interface or show any Landing Pages to users. Solution: Run chmod +x app/console Then, run app/console doctrine:schema:update –force –dump-sql
1) First set up Python (Windows 10) Install Cygwin to run Linux terminal on window. I personally prefer to use Linux/Unix Command-line interface. Download and install latest Python Add the Python installation path to Windows’ PATH ENVIRONMENT VARIABLE Run export PATH=”$PATH:/cygdrive/c/Python27″ or Open the Control Panel In the Control Panel, open System and Security and…
If your company has already had email campaigns targeting Chinese customers, you might have been scratching your head to why the engagement is low. Email might not be the best channel to reach your audience in the Chinese market. To target those unengaged customers, the answer is WeChat. What you need to know about WeChat?…
The most valuable feature of marketing automation tools such as Eloqua is lead scoring. Lead scoring is the scoring of prospects based on their digital body languages. Digital body languages might include activities such as email open, web visit (high value contents), form submission, asset download and event attendance. Page tagging can be seen a…
