Eloqua – The Green Brain

Reimagining E2E Customers Experience

Email Report Metrics Definition

thegreenbrainNovember 27, 2018

Metric Description Total Sends The total number of emails sent. Total Delivered The total number of emails delivered. (Total Sent – Total Hard and Soft Bouncebacks) Total Hard Bouncebacks The total number of emails that could not be delivered because of a hard bounceback. Hard Bounceback Rate The hard bouncebacks divided by the total number…

Eloqua Marketing Automation

What you need to know about page tagging in Eloqua 10

thegreenbrainDecember 10, 2016

The most valuable feature of marketing automation tools such as Eloqua is lead scoring. Lead scoring is the scoring of prospects based on their digital body languages. Digital body languages might include activities such as email open, web visit (high value contents), form submission, asset download and event attendance. Page tagging can be seen a…