{"id":376,"date":"2019-12-16T12:59:31","date_gmt":"2019-12-16T12:59:31","guid":{"rendered":"http:\/\/thegreenbrain.com.au\/blog\/?p=376"},"modified":"2023-06-24T11:23:29","modified_gmt":"2023-06-24T11:23:29","slug":"5-proven-sales-funnels-that-double-your-conversion-in-2020","status":"publish","type":"post","link":"https:\/\/thegreenbrain.com.au\/blog\/5-proven-sales-funnels-that-double-your-conversion-in-2020\/","title":{"rendered":"5 Proven Sales Funnels That Double Your Conversion in 2023"},"content":{"rendered":"\n

Creating content is the most effective way to attract and build an audience. However, at some point, businesses need to adopt the right sales funnels to convert that traffic into serious cash flows. Spending time and energy to provide the most efficient user experience is an expensive venture. That is why companies need to build a successful sales funnel to act as a pathway for potential customers to part with their money, so the firm can recover their costs. By building their email list<\/a> and consumer base, they can make significant profits.  <\/p>\n\n\n\n

Free Plus Shipping Funnel<\/strong><\/h3>\n\n\n\n

The\nfree plus shipping funnel is a powerful method for advanced marketers to\nconvert their audience. With this funnel, companies offer a free physical\nproduct to visitors on their website. Even if the item costs nothing, the\ncustomer must pay the price for shipping, and provide both their email address\nand location for the product to be delivered. Although this is an effective\nmethod of gaining revenue, the company breaks even by charging the delivery\ncost. For example, the product might be a hardcover book which costs six\ndollars to print and ship. Then they can offer it to the customer for free and\ncharge six dollars as the price for shipping. This sales technique covers their\ncosts while the customer believes they are receiving a free product, which to\nthem is worth more than the six dollars they paid.  Companies can then build a valuable email list.\nIt allows them to continually market and upsell products to the same customers\nthrough email. They can earn plenty of profits because the customer had some time\nto enjoy the free item they received and are now familiar with the brand. <\/p>\n\n\n\n

Sales and marketing trainer, Grant Cardone<\/strong>, offers his bestselling book \u201cThe Closer\u2019s Survival Guide,\u201d for free to anyone who signs up on the website. On the landing page, there is a short video on the left with a brief overview of why this book is essential for closing deals. Then interested customers can fill the form on the right side of the page to get their free copy along with six additional bonus items. The website clearly mentions that the free book and bonus items are all worth nearly thirty-five dollars, which they are giving away for just the shipping and handling cost of eight dollars. <\/p>\n\n\n\n

\"free<\/figure>\n\n\n\n
\n
\n
\"free<\/figure>\n<\/div>\n\n\n\n
\n
\"free<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Russell Brunson<\/strong> is an author who also offers his book \u201cExpert Secrets,\u201d using the free plus shipping funnel. The layout of the landing page is identical to Grant Cardon\u2019s. There is a video on the left and the sign-up form on the right. For a similar price of eight dollars for shipping anywhere in the United States, people can claim the free book. <\/p>\n\n\n\n

\"Expert<\/figure>\n\n\n\n

Self-Liquidating Offer Funnel<\/strong><\/h3>\n\n\n\n

This is where companies offer customers an appetizer to increase their appetite for more. Through this funnel, companies get cold traffic from people who do not know them. They might provide customers with a free high-quality eBook to download the way Marketo<\/strong> does, which leads people to a landing page where they have to sign-up to receive the free product. While they are signing up, a pop-up or another distraction appears where the customer is offered a onetime ninety percent discount to purchase a product. Companies can then recoup their advertising costs and build their email lists. <\/p>\n\n\n\n

\"Marketo\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Groupon<\/strong> offers 15 percent off on deals across Australia, through a pop-up that appears immediately after going on their site. They ask for an email address to sign-up, and the terms below mention, \u201cI agree to allow Groupon to send me emails for local services.\u201d Groupon does not charge anything at this stage. However, once a customer signs up, they will receive regular emails with tempting offers to buy coupons online. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Continuity Funnel<\/strong><\/h3>\n\n\n\n

Many companies provide continuity offers to their customers because this is an easier method of getting consistent revenue without having to sell additional products. The best example of this funnel is a subscription service. Netflix <\/strong>charges people a fixed monthly fee to get access to all their films and TV shows. The money gets deducted from a customer\u2019s account continually until they choose to cancel their subscription. They usually offer customers a free month\u2019s trial to lure them in. Once a customer has grown comfortable using Netflix during that free month, they sit back and let the company deduct money from their account. This is an effective strategy because a lot of times, customers forget they signed up for a subscription. To start the free trial, Netflix requires customers to enter their credit card details. Their card is not charged during the first month\u2019s trial, but then they automatically take money when the free month is over. Then the customer decides to continue with the subscription because they forgot to cancel it before the free trial ended, and the money for the next month is already deducted from their card. <\/p>\n\n\n\n

Basecamp<\/strong> also offers a 30-day free trial. The pop-up appears immediately after clicking on their homepage, and it asks for a user\u2019s email address. There is also a large button in the top right corner of their website saying, \u201cTry It FREE.\u201d After the free trial is over, they will start charging a customer ninety-nine dollars a month. <\/p>\n\n\n\n

\"Basecamp\"<\/figure>\n\n\n\n

CrazyEgg<\/strong> is a heatmap and A\/B testing service for websites. They also offer a 30-day free trial for signing up. Then a customer can continue subscribing to them or cancel at any time. Their website is straightforward with nothing but a form where you can enter your website\u2019s URL, and it will test the site\u2019s heatmap. This will give customers a demonstration to convince them why they should start a monthly subscription. \u2018<\/p>\n\n\n\n

\"crazyegg\"<\/figure>\n\n\n\n
\"crazyegg\"<\/figure>\n\n\n\n

Automated Webinar Funnel<\/strong><\/h3>\n\n\n\n

Automated webinars provide a lot of value to the customer. These are pre-recorded and can be hosted at any time online. Webinars are not \u201cLive,\u201d but they are stimulating and engaging with customers. A lot of self-employed people with businesses at home are pitching their products through weekly webinars. These webinars are designed as online courses to educate the audience. For example, Boss Babe<\/strong> has over a million followers on Instagram, and they do automated webinars to discuss topics such as \u201cHow to get more followers quickly,\u201d or \u201cHow to design the best Instagram page.\u201d A lot of people tune subscribe to watch their webinars because they are very informative and useful. They do not pitch any sales products directly, but towards the end of the webinar, they might say \u201cWe have collected the best photo presets and you can have them for just $9.99 for the next two hours.\u201d <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Wilco De Kreij<\/strong> is a Social Media Marketing Manager. He offers services to people who want to get the most return on investment from Facebook Ads. He often hosts live webinars for an hour or two. During this time, he addresses topics about how people can optimize their Facebook Ads more efficiently and what mistakes they should avoid. In the middle of the webinar, he mentions a product he is selling and then spends time demonstrating the product and showing his audience why it is useful. He also offers free eBooks only for customers who attend his live webinars. The link for the free eBooks is exclusively provided at the very end of each session, which forces people to sit through the entire webinar. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Many\nentrepreneurs and companies host live webinars. These are beneficial to answer\nany questions customers have directly. However, people around the world have\nvarious connectivity issues, and the \u201cChat Boxes\u201d on the webinars are often\nfull of them complaining that they can\u2019t hear the video, etc. Then the host\nmust pause the lesson to deal with their technical problems. This happened to\nWilco De Kreij during his last webinar. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Product Launch Funnel<\/strong><\/h3>\n\n\n\n

This\nfunnel is separated into different parts. Instead of offering a product\ndirectly, companies slowly lure customers through various campaigns where a\ndirect sale isn\u2019t being made. If they are creating videos, the first video is\ninformative to introduce a concept. Then the second one is a \u201cBehind the\nScenes,\u201d a journey where customers can learn more about the company. The third\nvideo could be \u201cExperience\u201d to show customers what it would be like to have\nthis lifestyle concept or experience. Then the final video can introduce the\nproduct or service that is for sale. By this time, a customer has already\nenvisioned their lives to be a certain way after watching the first set of\nvideos. When the final video comes out, they are ready to make a purchase. <\/p>\n\n\n\n

Apple<\/strong> is famous for this. They build their products up through visual imagery and \u201cAccidental Leaks.\u201d Then they host live seminars where the CEO of Apple takes the stage, and officially introduces the product. After that, they still make all the customers wait for several more weeks until they can purchase the latest iPhone. Apple has a smart strategy because when the product does hit the stores, people have already been lining up outside for several days. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Many celebrities use this funnel when they are launching a music tour online. They will use social media to post teasers for several weeks. After Taylor\u2019s Swift<\/strong> Reputation Tour ended, she released the concert film on Netflix. Then she shared five teasers to keep giving fans hints of what to expect from the movie when it is released. By the time it launched on Netflix, everybody ran straight home to stream the film because they spent so much time waiting for it to finally be released.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Connedox is powered by the Mautic Marketing Cloud \u2013 one of the world\u2019s most robust marketing platforms. Create a sales funnel and push new campaigns to customers in minutes \u2013 not hours. Measure customer engagement in real time. Optimise your conversion rates on the fly. It\u2019s all possible with Connedox. Click Here<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating content is the most effective way to attract and build an audience. However, at some point, businesses need to adopt the right sales funnels to convert that traffic into serious cash flows. Spending time and energy to provide the most efficient user experience is an expensive venture. That is why companies need to build…<\/p>\n","protected":false},"author":1,"featured_media":409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,2],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing-automation"],"_links":{"self":[{"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/posts\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":8,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/posts\/376\/revisions\/494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/media\/409"}],"wp:attachment":[{"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegreenbrain.com.au\/blog\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}